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Proton Unveils New Branding for Its Privacy-Focused Solutions

Drop the ‘mail.’ It’s cleaner.

ProtonMail has actually gotten a transformation.

The most apparent modification is that the business is now called Proton. This much shorter name much better shows the reality that it’s not entirely concentrated on personal e-mail—it likewise provides a VPN service, a calendar(Opens in a brand-new window) app, and a cloud storage(Opens in a brand-new window) service that’s presently readily available in beta on the internet.

Proton has actually likewise transferred to a brand-new domain, “,” and provided Proton Mail users the choice of changing to the much shorter domain. Proton CEO Andy Yen stated(Opens in a brand-new window) in a post that this modification is essential since of Proton’s desire to present much more services in the future.


Proton users will likewise discover upgraded logo designs for, and user interfaces in, the business’s apps. I have actually been utilizing the upgraded software application for a couple of days, and while it’s not innovative, it does take on comparable offerings from the similarity Google and Microsoft from a user experience point of view.

Proton has actually likewise presented brand-new prices prepare for its paid consumers. The business stated in an assistance short article(Opens in a brand-new window) that existing users will “enjoy a storage boost and get more features, like additional email addresses, custom domains, VPN connections, and more — all for the same price as your old plan” as part of the shift to a unified Proton membership.

A peek at Proton's updated design philosophy

Those modifications have actually been accompanied by the intro of brand-new Proton Unlimited and Proton Company(Opens in a brand-new window) strategies. Specific consumers have the choice(Opens in a brand-new window) of the $10-per-month Proton Unlimited Strategy—that includes premium Proton Mail includes in addition to access to Proton VPN, Calendar, and Drive—or the $4-per-month Mail Plus strategy that drops Proton VPN and Drive.

Proton’s usage of end-to-end file encryption throughout its item suite stays the same—Proton Mail, VPN, Calendar, and Drive all utilize that file encryption plan to protect user information. (And, obviously, the business continues to highlight the reality that it’s safeguarded by Swiss personal privacy laws.)

“Proton’s mission continues to be building a better internet where privacy is the default, supported by a movement of millions of people,” Yen stated. “Driven by our belief that people always come before profits, our first priority remains serving the Proton community. We will continue this journey in a way that is unique to Proton.”

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