Microsoft mocks Apple’s doomed Touch Bar in new Surface ad

Apple’s Touch Bar might be disappearing soon
Microsoft mocks Apple’s doomed Touch Bar in new Surface ad
Microsoft mocks Apple’s doomed Touch Bar in new Surface ad

Microsoft has a behavior of reigniting the Mac vs. PC conflict for its Surface ads, and this time it’s going after Apple’s Touch Bar. In a brand new TV commercial, aired during Sunday evening’s NFL championship games, Microsoft pits Apple’s MacBook Pro against the company’s Surface Pro 7. It’s a chance for Microsoft to mock Apple’s Touch Bar in a TV commercial for the first time.

“Mac gave me this little bar, but why can’t they only give me an entire touchscreen?” asks a boy evaluating the 2 laptops. That’s one thing that some MacBook Pro customers have been calling for, or simply the removing of the Touch Bar altogether. Apple is now reportedly planning a redesign for the MacBook Pro later this yr, with the Touch Bar rumored to get replaced by bodily function keys.

Elsewhere within the ad, Microsoft tries to position the Surface Pro 7 as a gaming system. “It’s a much better gaming system,” claims the ad, which is an uncommon way to body Microsoft’s widespread Surface system. The Surface Pro 7 is barely able to operating the newest PC games at acceptable body charges with its built-in Intel graphics, so it’s not the biggest selling level.

Microsoft has beforehand in contrast its Surface Pro to the MacBook Air, bashed Macs usually, and located a man named Mac Book to inform folks to get a Surface Laptop computer.

This newest ad also focuses on the older Surface Pro 7, which has now been changed by the Surface Pro 7 Plus for businesses and schools at least. The brand new model features a greater battery, Intel’s 11th Gen processors, a detachable SSD, and LTE.